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word choice

In English, the appropriate word choice is essential to communicating clearly. Aside from punctuation, understanding which is the correct word in the relevant context is imperative, but not always straightforward.

English is a language of homophones (same-sounding words with different meanings; e.g., bear and bare, elude and allude, invoke and evoke). Words are spelled differently according to UK and US English rules and conventions; colour, for example, is spelled “color” in US English.

When to Use Affect vs. Effect

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‍ Affect vs. effect: what’s the difference? How do you use affect and effect? Here’s a pro (Grammarflex) tip to aide your memory—it’s as easy as remembering that affect is a verb and effect is a noun. See what I did there? The letters in bold, (i.e., those that altogether spell RAVEN), stands for ‘remember,… Read More »When to Use Affect vs. Effect