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word choice

In English, the appropriate word choice is essential to communicating clearly. Aside from punctuation, understanding which is the correct word in the relevant context is imperative, but not always straightforward.

English is a language of homophones (same-sounding words with different meanings; e.g., bear and bare, elude and allude, invoke and evoke). Words are spelled differently according to UK and US English rules and conventions; colour, for example, is spelled “color” in US English.

Loose or Lose? Which is Correct?

Lose is a verb that means “to be deprived of something, to not win, or to misplace something.” Loose is an adjective meaning “not tight or firmly held in place, not closely fitted.”

When to Use Affect vs. Effect

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‍ Affect vs. effect: what’s the difference? How do you use affect and effect? Here’s a pro (Grammarflex) tip to aide your memory—it’s as easy as remembering that affect is a verb and effect is a noun. See what I did there? The letters in bold, (i.e., those that altogether spell RAVEN), stands for ‘remember,… Read More »When to Use Affect vs. Effect

Infer vs. Imply?

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What’s the difference between infer vs imply? To start, they’re two different words with distinct meanings—so be sure not to confuse them in writing.