Skip to content
What does connotation mean?

What’s the Meaning of the Word “Connotation”?

Last Updated

Ever catch bad vibes from a text? Maybe all you got back was a ‘Kk’? That feeling or emotional association is the text’s connotation (which perhaps didn’t sit well with you).

What does “connotation” mean?

👍🏼Usage Note

The word “discipline” often carries negative connotations for many people.

For me, the word “family” connotes love and comfort.

The word “discipline” negative connotes.

The word “family” has connote of love and comfort.

Connotation is a noun; the online dictionary defines it as “ideas or feelings that a word invokes in addition to its literal or primary meaning”. In conversation, you could say that the word ‘discipline’ has unhappy connotations of punishment and repression.

Its verb form is connote, which relatedly means to “convey in addition to exact explicit meaning”: for her, the word “family” connotes love and comfort.

Merriam-Webster defines a connotation as “something suggested by a word or thing: its implication. For example, the connotations of comfort surrounding that old chair“.

Words similar to connotation

  • overtone
  • undertone
  • undercurrent
  • implication
  • hidden meaning
  • secondary meaning
  • nuance
  • flavor
  • feeling
  • aura
  • atmosphere
  • coloring
  • smack
  • hint
  • vein
  • echo
  • vibrations
  • association

Other synonyms are intimation, suggestion, suspicion, insinuation, under-meaning, sub-current.

💡Study Tip

‘connota**tion**’ ends in -tion (noun), like ’emo**tion**’ or ‘associa**tion**,’ referring to the *feelings* a word gives you.

Examples of connotations in sentences

The word “childlike” has connotations of innocence.

The word “evolution,” with its connotation of unrolling, of progressive development, was not favored by Darwin; he preferred the bleak phrase “descent with modification” for his theory.—John Updike, New Yorker, 30 Dec. 1985

Suddenly, Hsun-ching brightened. “So this is propaganda?” Alison did not know that, in Chinese, the word for propaganda literally means to spread information, and does not carry any negative connotations.—Mark Salzman, The Laughing Sutra, 1991

Miuccia Prada, a connoisseur of vintage jewelry, has a collection of tiaras and subverts their formal connotations by wearing them for the day.—Hamish Bowles, Vogue, March 1997

Etymology of connotation

early 15c., “a concommitant symptom;” 1530s, “a secondary signification, that which is included in the meaning of a word besides its primary denotation,” from Medieval Latin connotationem.

Work Sheet

Question 1 of 10

According to the blog post, what does the word “connotation” primarily refer to?



Which part of speech is “connotation”?



Which sentence correctly uses a form of “connotation” or “connote” based on the post’s examples?



According to the Study Tip, which ending often indicates a noun form like “connotation”?



The blog post describes the “bad vibes” or “emotional association” received from a text as its:



The blog post defines “connotation” as “ideas or that a word invokes in addition to its literal or primary meaning”.



The verb form related to “connotation” is .



According to the post, the word “discipline” often carries negative for many people.



The post provides an example sentence: “For me, the word “family” love and comfort.”



The word “childlike” has of innocence.





Frequently Asked Questions

What is the meaning of “connotation”?
+

It refers to the ideas or feelings a word invokes in addition to its literal or primary meaning. It is the emotional association or implication a word carries, like the ‘bad vibes’ from a text.

What part of speech is “connotation”?
+

“Connotation” is primarily a noun. It is used to refer to the associated feelings or ideas. The plural form is “connotations,” as used in phrases like “negative connotations.”

What is the verb form of “connotation”?
+

The verb form is “connote.” It means to imply or suggest something in addition to the exact explicit meaning. For example, the word “family” can “connote love and comfort” for someone.

What is a common mistake using these words?
+

A common mistake is confusing the noun “connotation” with the verb “connote.” For instance, incorrectly saying a word “has connote” instead of “has connotation” or “has connotations.”

Can you give an example of “connotation”?
+

Yes, for example, the word “childlike” often has positive connotations of innocence. The post also notes that the word “discipline” often carries negative connotations for many people.

Yash, D. "What’s the Meaning of the Word “Connotation”?." Grammarflex, Jun 19, 2025, https://www.grammarflex.com/whats-the-meaning-of-the-word-connotation/.

Sources

  1. Harper, Douglas. “Etymology of con-.” Online Etymology Dictionary, https://www.etymonline.com/word/con-. Accessed 19 April 2024.

The latest from the Grammarflex blog

From grammar and writing to style and clarity, our experts tackle the biggest questions in English and content creation.